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Taipeiecon

Marketing and Promotional Thinking for the Creation of New International Highlights in Business Districts
Jul 14, 2017
Marketing and Promotional Thinking for the Creation of New International Highlights in Business Districts
By CHANG,SHENG-LIN
Few people would use the concept of “business district” to define the legendary city of Berkeley in California. However, the shops, the products, and the merchants, have all inherited an aura of Last Century democracy. This city, with a population of about 100,000 has safeguarded the values of the previous generation, as well as developing its own unique democratic brand. A successful business model needs to be screened and challenged by the market mechanism. To introduce a spirit of democracy, fairness, and justice into the [Cooperation-Sharing] management model, three aspects need to be given attention: 1. The provision of seed capital/angel capital. Relatively open opportunities of capital turnover need to be provided for startup and managerial teams as well as a flexible and open managerial model; 2. The joint promotion and marketing of a business network: Joint promotion platforms and events should be launched to introduce brands and companies as well as to allow locals and travelers to know the location of stores that have this spirit of democracy, fairness, and justice. 3. Studies of related business and marketing operations: Investigations should be conducted on the operation models of global and domestic businesses. The key factors and potential for the integration of democracy, fairness, and justice into the management model should be summarized and understood. Taipei City has been successfully positioned as a contemporary city and a happy cultural capital. Only with diverse perspectives and positions, can Taipei be said to have developed innovative [cooperation-sharing] businesses and to proudly interpret this as its contribution to civilization.
Develop Brand Power in the Business Districts and Create a New Fashionable Culture
Jul 14, 2017
Develop Brand Power in the Business Districts and Create a New Fashionable Culture
By HSIEH,MING-JUI/CHOU,HSIN-YU
The purpose of business district counselling is to develop the local business environment and help the stores that often fight a lone battle against fierce competition. By engaging them in the business project, they will devote themselves to the re-shaping of street landscape, boost their competitive advantages, and develop further internationally. The key is the creation of differential competitive features in all the business districts around Taiwan. Many business district organizations have been developed in different cities and counties, but to really attain sustainable management and always catch the eye of the consumer, their focus should include: a definition of consumer groups, the development of innovative and creative management and products, and the concept of brand vision. The management and integration of business districts should also consider, the rapid mass transit network and the integration of elements of design that feature and distinguish the particular business district. The rebuilding and management of brand business districts, cooperation between the public and the private sector, and the enhancement of international visibility should all be given careful consideration. In this era of leisure economy, tourism not only involves traveling around, but also focuses on experiencing local culture and life. Surprises exist in many of the diverse business districts in Taiwan, and the vision to “actively develop the brand power of a business district and lead new fashionable cultural creation” through public and private partnership invites participation.
A Balanced mix of Residential and Business Districts has Developed Multiple Wins
Jul 14, 2017
A Balanced mix of Residential and Business Districts has Developed Multiple Wins
by HUANG,JUI-MAO
When carrying out urban planning it is necessary to continuously measure the reality of life and business, as well as making use of local knowledge, to find a co-creative mechanism for sustainable action. Looking back at the convenient “mixed residential and business district” housing model that has developed over the years in Taiwan we see that it has indeed become a feature of the country. The key to urban governance lies in the integration of all the many different forces to face the challenges and take advantage of all the opportunities. If this is done at all the different stages, it will allow the building of consensus on actual urban development, and also ensure that a workable mechanism will emerge. Several different types of “business district” such as “linear streets” and “night markets” have developed in Taipei and some urban planners use the term “cultural landscape” to describe them. Their rich cultural content can be seen in life style as well as in vibrant tourism. The Taipei City Government should re-initiate active “urban design” and combine it with a “creative city” strategy to promote economic and cultural vigor. This kind of industrial regeneration will deepen the cultural content of Taipei City and improve the living standard of the residents. The operating mechanism should integrate urban architecture and street morphology to provide housing that satisfies both the cultural and legal needs.
Historical Trace: Ximen and Bangka
Jul 13, 2017
Historical Trace: Ximen and Bangka
By LIU,WEI-TING
The development of Ximending can be traced back to Japanese rule when it was planned as a special entertainment area. At Ximending you will find little Hong Kong, Tattoo Street, Film Street, Sichuan Cuisine Street, America Street, and Mingtaizi Street. Ximending has undergone enormous historical development and now leads the new generation of fashion culture. The Huaxi Night Market is on “Bangka” which was once Taipei’s first street and was the country’s very first night market. There is a strong connection to all international trends, and rich cultural features are preserved by combining the underground street of the Longshan Temple and Dali Street for Accessories. In addition to its historical atmosphere many interesting and fun events are often organized to attract public attention.
Exciting Business Events for a Happy and Tasty Summer
Jun 19, 2017
Exciting Business Events for a Happy and Tasty Summer
By LIU,WEI-TING
In the Taipei City business districts there are many easy to navigate night markets for shopping and for eating a tasty meal or snack. Many different and interesting events are organized each summer. There is a wide variety of gourmet foods offered at the night markets as well as a summer fun camera shooting event that attracts both domestic and international tourists. Taiwan’s largest center for materials and accessories in the Zhaoyang Business District, also holds an “Innovative Design Contest.” The public can use the Taipei image as an axis for the design of innovative and unique fashionable T-shirts or other creative commodities.
A Romantic Summer in Glorious Dadaocheng
Jun 19, 2017
A Romantic Summer in Glorious Dadaocheng
By LIU,WEI-TING
Dadaocheng has long been the most important center in Taipei for groceries and dry foods, including tea and the ingredients for Chinese herbal medicines, not to mention fabrics. Over the past Century, Dadaocheng has brought Taipei great fortune. History shows the contribution to the economy of Taiwan to be most substantial. A music and Fireworks Festival organized by the Taipei City Government was held in Dadaocheng on September 26th 2015. This most spectacular fireworks display, held at the Yenping Riverside Park, caused much excitement. In addition to the glorious fireworks show, a series of other events are regularly held around the Dadaocheng area. Bring your lovers, families, and friends to Dadaocheng for an exciting and enjoyable summer break.
  
Total 1 Pages