臺北產經資訊網

By Huang Nuan-yun/TIER
There is a great demand for each tournament held in Universiade Taipei 2017 so the government has actively invited and gathered enterprises to make use of the diffusion effects of the brand for the “Universiade Taipei 2017” in a collective way. The enterprises were invited to create added value for the business and culture, and expand their business territory in the global market. There are four levels of plans on how the enterprises to join the event concerning the way of cooperation and participation by the sponsors. It offers the brand image of differentiation, public relations network, marketing advantage, promotional resources and other exclusive rights and feedback based on the scale of cooperation. Until the expiry date by end of May, the total value of sponsorship will exceed 1.3 billion NTD. With all the great support from the enterprises, the government will create the most amazing Universiade Taipei ever.

By Huang Nuan-yun/TIER
To welcome the Universiade Taipei 2017, the construction of all kinds of international professional stadiums built for the tournament has now been now completed in consecutive order. Candidates from every country are allowed to relax before they make a mark on their performance in each well-established, professional stadium. On the other hand, the Taipei city government hoped to engage all people to join the event so it holds the marketing campaigns and creates promotions for Universiade Taipei 2017 via TV channels, print media, networks and outdoors media in addition to holding international and national sports events. Thereby, it creates a healthy and energetic city for sport and living for people in the Taipei city to cheer up teams for the Universiade Taipei 2017!

By Huang Nuan-yun/TIER
The torch of the 2015 Gwangju Summer Universiade Fair was lit up in its place of origin Paris, France. After that, people passed on the torch to Taipei City, and a torch cruise began in the surroundings of the city government hall and Taipei 101. Taipei City Mayor Wen-je Ko was the representative to welcome the troop leader of the Universiade Torch Troop Bing-wan Zhao. Since all activities of the 2017 Taipei Summer Universiade kept commencing, this international fair had carried the main engine of this program of a “four year great leap” for Taipei City on its shoulders. Many expect that Taiwan can establish friendship with every country through this great sports event to promote the spirit for national sports, to promote city reconstruction, citizen participation and cultural elevation. Furthermore, it may increase international visibility for Taiwan and Taipei City through international sports exchange and skills competition to motivate the glamor of Taipei city so that more people can know Taipei is a place to be proud of in Taiwan!