臺北產經資訊網

By Huang Nuan-yun/TIER
Sports marketing means to focus on a target group in a specific location and do the focused marketing for a while. Most of the marketing is implemented using placement marketing. With a small amount of investments on the costs and expenses, it can create a huge amount of economic benefits. Therefore, cities or countries around the world are actively fighting for the right to host the sports tournament, thereby a good image for the cities or the countries. Nevertheless, the newly built sports facilities can be used as assets for sustainable preservation, which can also create job opportunities for peripheral industries. It can also increase the knowledge and skills for preparing the tournament. Obviously, the benefits created by this large tournament help to boost the growth of sports-related industries, and create another motivation wave for the cities or the countries to grow.

By Yeh,Shao-wei/Chen,Mei-yen
To welcome Universiade Taipei 2017, the Taipei city government as the host city, has been working on some software and hardware construction projects, offers training for recruiting volunteers and runs campaigns for sponsorship and sports marketing. All activities are now in place in consecutive order. However, after the event tournament is held, the government should think more actively about how to attract more attention from foreign tourists by introducing humanistic features at the local markets and thus it can engage people to play sports by improving their habits, which in the end can boost economic growth. Consequently, it is thus suggested that the future development strategy of the sport industry can start from building basic data for the industry, industry clusters and horizontal alliances, and big data integration in hopes that such an action can build a sport-friendly environment, and increase the percentage of people who wish to play sports. It helps the sports industry to inject new vitality.

By Hsu,Cheng-Hsien
According to an estimate made by the international investigation agency, it is estimated that the growth rate of output value in the global sports industry will exceed 6% in the next 3 years. It shows that global sports industry not only has great opportunities, but also has strong potentials for growth. As for the overall planning on the strategy of the sports industry, the diffusion effect of the economics of sports should also be considered to run a careful estimation in addition to the promotion and development of the sports culture. Therefore, if we look at the current situation in the development of the national sports industry, it is suggested that the government agencies can start to do it from the policy planning of the sports industry. Experts from the industry, government, or academic circles in Taiwan were invited to join the event. In the meantime, the software and hardware facilities for infrastructure should perfectly fit in its relevant equipment. Interaction and exchange platforms should be made available at every international sports institute or organization so that it can help to boost visibility. The sports culture can start taking root in the basic education system.