臺北產經資訊網

By Huang Nuan-yun/TIER
According to the statistics collected by Garmin, Taipei had invested about 1.11 trillion NTD in the scale of the sports industry in 2015. Among all sports, business opportunities for the road running have already created an amount that exceeds 16 billion NTD each year. Recently, the road-running event engages more people to join in, and there is a diversity of road running events featuring all kinds of topics. If further estimates are applied to evaluate the economic output value for the tournament event, there will be a great demand for potential opportunities generated by the participation fees, traffic and accommodations and peripheral equipment and products. Indirectly, it motivates the people who are willing to engage in the sports and recreation industry to invest in its related industry. The current session has introduced two cases with the brand subsidy known as the “Project of Subsidies and Incentives for Industrial Development in Taipei City,” respectively. They are the “SURPERACE athlete from the deserts” built by the expert in desert races Kevin Lin, and the “RunBase” with subsidy for start-ups, which are the best supply stations for runners to get energized.

By Huang Nuan-yun/TIER
There is a great demand for each tournament held in Universiade Taipei 2017 so the government has actively invited and gathered enterprises to make use of the diffusion effects of the brand for the “Universiade Taipei 2017” in a collective way. The enterprises were invited to create added value for the business and culture, and expand their business territory in the global market. There are four levels of plans on how the enterprises to join the event concerning the way of cooperation and participation by the sponsors. It offers the brand image of differentiation, public relations network, marketing advantage, promotional resources and other exclusive rights and feedback based on the scale of cooperation. Until the expiry date by end of May, the total value of sponsorship will exceed 1.3 billion NTD. With all the great support from the enterprises, the government will create the most amazing Universiade Taipei ever.

By Huang Nuan-yun/TIER
To welcome the Universiade Taipei 2017, the construction of all kinds of international professional stadiums built for the tournament has now been now completed in consecutive order. Candidates from every country are allowed to relax before they make a mark on their performance in each well-established, professional stadium. On the other hand, the Taipei city government hoped to engage all people to join the event so it holds the marketing campaigns and creates promotions for Universiade Taipei 2017 via TV channels, print media, networks and outdoors media in addition to holding international and national sports events. Thereby, it creates a healthy and energetic city for sport and living for people in the Taipei city to cheer up teams for the Universiade Taipei 2017!

By Huang Nuan-yun/TIER
Sports marketing means to focus on a target group in a specific location and do the focused marketing for a while. Most of the marketing is implemented using placement marketing. With a small amount of investments on the costs and expenses, it can create a huge amount of economic benefits. Therefore, cities or countries around the world are actively fighting for the right to host the sports tournament, thereby a good image for the cities or the countries. Nevertheless, the newly built sports facilities can be used as assets for sustainable preservation, which can also create job opportunities for peripheral industries. It can also increase the knowledge and skills for preparing the tournament. Obviously, the benefits created by this large tournament help to boost the growth of sports-related industries, and create another motivation wave for the cities or the countries to grow.

By Yeh,Shao-wei/Chen,Mei-yen
To welcome Universiade Taipei 2017, the Taipei city government as the host city, has been working on some software and hardware construction projects, offers training for recruiting volunteers and runs campaigns for sponsorship and sports marketing. All activities are now in place in consecutive order. However, after the event tournament is held, the government should think more actively about how to attract more attention from foreign tourists by introducing humanistic features at the local markets and thus it can engage people to play sports by improving their habits, which in the end can boost economic growth. Consequently, it is thus suggested that the future development strategy of the sport industry can start from building basic data for the industry, industry clusters and horizontal alliances, and big data integration in hopes that such an action can build a sport-friendly environment, and increase the percentage of people who wish to play sports. It helps the sports industry to inject new vitality.

By Hsu,Cheng-Hsien
According to an estimate made by the international investigation agency, it is estimated that the growth rate of output value in the global sports industry will exceed 6% in the next 3 years. It shows that global sports industry not only has great opportunities, but also has strong potentials for growth. As for the overall planning on the strategy of the sports industry, the diffusion effect of the economics of sports should also be considered to run a careful estimation in addition to the promotion and development of the sports culture. Therefore, if we look at the current situation in the development of the national sports industry, it is suggested that the government agencies can start to do it from the policy planning of the sports industry. Experts from the industry, government, or academic circles in Taiwan were invited to join the event. In the meantime, the software and hardware facilities for infrastructure should perfectly fit in its relevant equipment. Interaction and exchange platforms should be made available at every international sports institute or organization so that it can help to boost visibility. The sports culture can start taking root in the basic education system.

By Huang Nuan-yun/TIER
The Smart City industry is a brand-new example for the current Taiwan industries, which have undergone a transformation. It needs to collaborate with the domestic and foreign cities and the Information and Communication Technology (ICT) industry, and moves on to the goals to work on a “strategic town for the supply chain among worldwide smart cities”. The Smart City Expo is the best platform to start a conversation with international cities. Likewise, the Taipei City offers the biggest national trial domain for the smart city. Concerning a more specific way, it can exhibit the result of the smart public services as introduced by the Taipei City Government. On the other hand, the city government also actively helps the domestic vendors going global to export solutions that come with a profitable operating model to the global market after a successful trial. The Taipei City Government will promote several smart application projects in the future successively so that the general public can experience more about the smart innovation and application services. It may also create good vibes within the entire smart industry to achieve a vision of industrial development for the smart city so that “the effect started from the Taipei City may spread across Taiwan and move southbound through international export”.

By Huang Nuan-yun/TIER
Taipei Smart City started to develop with these core philosophy and vision known as an “open government”, “citizen participation” and “public-private partnership” to further extend that two major developments called “transformation of service innovation” and “open matching platform” so that it may formulate a guideline for each strategy. As the office for smart city project was founded, a matching platform has been established and made available for the innovative technology and citizens. Several empirical domains have been made available for the public. Regulations for the empirical domains were specified in writing to serve as a basis for those service providers that are interested in joining this project. The platform may help the Taipei City Government to introduce the smart technology by offering a solution to solve problems and can be actually integrated with the mostly wanted smart applications for all citizens.

By Huang Nuan-yun/TIER
Taipei City has the most complete software and hardware facilities for information and communication technology. Plus, with the effect of diffusion spread across the industrial villages along the technology corridor, it helps to create a good environment to develop industrial innovation and may increase the kinetic energy to develop the overall industry. Therefore, to stimulate the creative power for the Taipei smart industry and to promote start-up businesses for its development on the smart innovation practices, the Taipei City Government continues to integrate each start-up resource collected from the city government and private group as well as the mechanism for consultation and guidance to actively promote each relevant policy on the innovative start-ups. It may stimulate creative ideas and deepen connection with the development of smart industry.

By Su,Meng-tsung
Taiwan is now facing a lot of stress from domestic industrial transformation and the trends in a new global economy. It needs to grasp the point of opportunity and strategy to develop the smart city, and should develop an overall strategy for the development of a smart city based on the national team level. The long-term vision was set up to “solve the local problems and look into the worldwide business opportunity”. First, it should consider developing a strategy to promote the cross-capital pilot project systematically. Meanwhile, it also takes advantages of the technology industry to accelerate the applied ecological circle for creating the smart city and to increase the feelings of happiness among the general public. It can help industry to achieve innovation and explore the overseas market by creating a new Taiwan where the Lohas philosophy and sustainability coexist.