2017-08-31
Sports Tournament Connects to Attractions; City Marketing Goes Global
By Huang Nuan-yun/TIER
Sports marketing means to focus on a target group in a specific location and do the focused marketing for a while. Most of the marketing is implemented using placement marketing. With a small amount of investments on the costs and expenses, it can create a huge amount of economic benefits. Therefore, cities or countries around the world are actively fighting for the right to host the sports tournament, thereby a good image for the cities or the countries. Nevertheless, the newly built sports facilities can be used as assets for sustainable preservation, which can also create job opportunities for peripheral industries. It can also increase the knowledge and skills for preparing the tournament. Obviously, the benefits created by this large tournament help to boost the growth of sports-related industries, and create another motivation wave for the cities or the countries to grow.
作者簡介：Huang Nuan-yun
Editor of Taipeiecon