2017-08-31
Spread brand image globally to engage enterprises to join the event
By Huang Nuan-yun/TIER
There is a great demand for each tournament held in Universiade Taipei 2017 so the government has actively invited and gathered enterprises to make use of the diffusion effects of the brand for the “Universiade Taipei 2017” in a collective way. The enterprises were invited to create added value for the business and culture, and expand their business territory in the global market. There are four levels of plans on how the enterprises to join the event concerning the way of cooperation and participation by the sponsors. It offers the brand image of differentiation, public relations network, marketing advantage, promotional resources and other exclusive rights and feedback based on the scale of cooperation. Until the expiry date by end of May, the total value of sponsorship will exceed 1.3 billion NTD. With all the great support from the enterprises, the government will create the most amazing Universiade Taipei ever.
作者簡介：Huang Nuan-yun
Editor of Taipeiecon