2017-12-08
Reverse the New Concept of Business in the Digital Retailing Era
By Dr. Garfield Hung /Amanda Chang(DTI, Institute for Information Industry)
From the point of view of business owners and consumers, we analyze the new trend in retailing from several factors like the data orientation, virtual reality integration, experience consumption, and community influence to explore how the new retailing triggered by consumer experience can change the whole business environment. It is more than just the new technology like IoT, big data, and artificial intelligence (AI), which can speed up the retail industry. When we are getting into a 5G environment, technologies and services of Virtual Reality (VR), Augmented Reality (AR), and HD live video can create another high peak that follows the wave. Just as we expected, it may bring out a new trend of evolution in retailing that could reverse the business model.
作者簡介：Dr. Garfield Hung /Amanda Chang
DTI, Institute for Information Industry