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Marketing and Promotional Thinking for the Creation of New International Highlights in Business Districts
2017-07-14
Marketing and Promotional Thinking for the Creation of New International Highlights in Business Districts
文章標籤:
By Chang,Sheng-lin
Few people would use the concept of “business district” to define the legendary city of Berkeley in California. However, the shops, the products, and the merchants, have all inherited an aura of Last Century democracy. This city, with a population of about 100,000 has safeguarded the values of the previous generation, as well as developing its own unique democratic brand. A successful business model needs to be screened and challenged by the market mechanism. To introduce a spirit of democracy, fairness, and justice into the [Cooperation-Sharing] management model, three aspects need to be given attention: 1. The provision of seed capital/angel capital. Relatively open opportunities of capital turnover need to be provided for startup and managerial teams as well as a flexible and open managerial model; 2. The joint promotion and marketing of a business network: Joint promotion platforms and events should be launched to introduce brands and companies as well as to allow locals and travelers to know the location of stores that have this spirit of democracy, fairness, and justice. 3. Studies of related business and marketing operations: Investigations should be conducted on the operation models of global and domestic businesses. The key factors and potential for the integration of democracy, fairness, and justice into the management model should be summarized and understood. Taipei City has been successfully positioned as a contemporary city and a happy cultural capital. Only with diverse perspectives and positions, can Taipei be said to have developed innovative [cooperation-sharing] businesses and to proudly interpret this as its contribution to civilization.
Develop Brand Power in the Business Districts and Create a New Fashionable Culture
2017-07-14
Develop Brand Power in the Business Districts and Create a New Fashionable Culture
文章標籤:
By Hsieh,Ming-jui(國立空中大學商學系、中華國際財經創意交流協會)/Chou,Hsin-yu(國立空中大學商學系)
The purpose of business district counselling is to develop the local business environment and help the stores that often fight a lone battle against fierce competition. By engaging them in the business project, they will devote themselves to the re-shaping of street landscape, boost their competitive advantages, and develop further internationally. The key is the creation of differential competitive features in all the business districts around Taiwan. Many business district organizations have been developed in different cities and counties, but to really attain sustainable management and always catch the eye of the consumer, their focus should include: a definition of consumer groups, the development of innovative and creative management and products, and the concept of brand vision. The management and integration of business districts should also consider, the rapid mass transit network and the integration of elements of design that feature and distinguish the particular business district. The rebuilding and management of brand business districts, cooperation between the public and the private sector, and the enhancement of international visibility should all be given careful consideration. In this era of leisure economy, tourism not only involves traveling around, but also focuses on experiencing local culture and life. Surprises exist in many of the diverse business districts in Taiwan, and the vision to “actively develop the brand power of a business district and lead new fashionable cultural creation” through public and private partnership invites participation.
A Balanced mix of Residential and Business Districts has Developed Multiple Wins
2017-07-14
A Balanced mix of Residential and Business Districts has Developed Multiple Wins
文章標籤:
by Huang,Jui-mao
When carrying out urban planning it is necessary to continuously measure the reality of life and business, as well as making use of local knowledge, to find a co-creative mechanism for sustainable action. Looking back at the convenient “mixed residential and business district” housing model that has developed over the years in Taiwan we see that it has indeed become a feature of the country. The key to urban governance lies in the integration of all the many different forces to face the challenges and take advantage of all the opportunities. If this is done at all the different stages, it will allow the building of consensus on actual urban development, and also ensure that a workable mechanism will emerge. Several different types of “business district” such as “linear streets” and “night markets” have developed in Taipei and some urban planners use the term “cultural landscape” to describe them. Their rich cultural content can be seen in life style as well as in vibrant tourism. The Taipei City Government should re-initiate active “urban design” and combine it with a “creative city” strategy to promote economic and cultural vigor. This kind of industrial regeneration will deepen the cultural content of Taipei City and improve the living standard of the residents. The operating mechanism should integrate urban architecture and street morphology to provide housing that satisfies both the cultural and legal needs.
Historical Trace: Ximen and Bangka
2017-07-13
Historical Trace: Ximen and Bangka
文章標籤:
By Liu,Wei-ting/TIER
The development of Ximending can be traced back to Japanese rule when it was planned as a special entertainment area. At Ximending you will find little Hong Kong, Tattoo Street, Film Street, Sichuan Cuisine Street, America Street, and Mingtaizi Street. Ximending has undergone enormous historical development and now leads the new generation of fashion culture. The Huaxi Night Market is on “Bangka” which was once Taipei’s first street and was the country’s very first night market. There is a strong connection to all international trends, and rich cultural features are preserved by combining the underground street of the Longshan Temple and Dali Street for Accessories. In addition to its historical atmosphere many interesting and fun events are often organized to attract public attention.
Exciting Business Events for a Happy and Tasty Summer
2017-06-19
Exciting Business Events for a Happy and Tasty Summer
文章標籤:
By Liu,Wei-ting/TIER
In the Taipei City business districts there are many easy to navigate night markets for shopping and for eating a tasty meal or snack. Many different and interesting events are organized each summer. There is a wide variety of gourmet foods offered at the night markets as well as a summer fun camera shooting event that attracts both domestic and international tourists. Taiwan’s largest center for materials and accessories in the Zhaoyang Business District, also holds an “Innovative Design Contest.” The public can use the Taipei image as an axis for the design of innovative and unique fashionable T-shirts or other creative commodities.
A Romantic Summer in Glorious Dadaocheng
2017-06-19
A Romantic Summer in Glorious Dadaocheng
文章標籤:
By Liu,Wei-ting/TIER
Dadaocheng has long been the most important center in Taipei for groceries and dry foods, including tea and the ingredients for Chinese herbal medicines, not to mention fabrics. Over the past Century, Dadaocheng has brought Taipei great fortune. History shows the contribution to the economy of Taiwan to be most substantial. A music and Fireworks Festival organized by the Taipei City Government was held in Dadaocheng on September 26th 2015. This most spectacular fireworks display, held at the Yenping Riverside Park, caused much excitement. In addition to the glorious fireworks show, a series of other events are regularly held around the Dadaocheng area. Bring your lovers, families, and friends to Dadaocheng for an exciting and enjoyable summer break.
Public and Private Partnership to Promote the New Paradigm of Gardening and Planting
2017-07-14
Public and Private Partnership to Promote the New Paradigm of Gardening and Planting
文章標籤:
By Lien,Chen-yu
A series of paradigm transfers of agricultural landscape and edible landscape has taken place in the City of Taipei over recent years and the Taipei Farmers’ Association started to plan and promote “Citizen Farms” in 1989. Urban agricultural landscaping was no longer restricted to farmlands, and the owners of private land were also encouraged to provide space for short-term use, and schools now establish student farms. The roofs of many public buildings have been converted into vegetable farms to bring agriculture, previously confined to farmland, into every corner of the city. We have transcended the boundaries of pure agricultural or recreational landscape and developed a new agricultural and urban life landscape to realize a new policy “the garden city” implemented by the current city government. The edible landscape, under public and private partnership, is being continuously developed in urban space enabling various social networks to re-organize them to allow Taipei to go beyond imagination and become a garden city. The power of our social groups and the flexible thinking associated with new government policy will allow a garden city to be created where consideration is given equally to urban development, social welfare, and cultural transformation.
Edible Landscape Communities/Planning and Management of Rooftop Farms
2017-07-14
Edible Landscape Communities/Planning and Management of Rooftop Farms
文章標籤:
By Chen,Hui-mei
The Edible Landscape, as the name implies, is a landscape that provides food. When this kind of landscape is designed plants which provide edible crops, or which themselves are edible, are used in place of the traditional ornamental ones. Optimal use is made of plants which have functions that include environmental protection, spatial aesthetics, and most importantly, a supply of food. In cities where the edible landscape is promoted the residents are able to enjoy the fun of farming which includes planting and cultivation as well as final harvesting and the consumption of their own products. Urban farming life is no longer just a dream. With proper environmentally friendly methods residents can be introduced to the proper use of space, enjoy physical exercise, and have more control over their own health. This activity also makes a substantial contribution to social welfare, and helps to build a friendly urban living environment. In Taiwan development of the edible landscape is at an early stage and most focus is on crop cultivation. The spatial form is limited to traditional vegetable gardens. We hope that in the future there will be more emphasis placed on spatial design to create more aesthetic vegetable gardens. We believe that vertical farming and the symbolic relationship of fish farming and soil-less vegetable growth will also become important in the development of garden cities. Such enterprises will reduce production and transportation cost and ensure the security of urban food. Furthermore, when fish farming is taken into account, the concept can be expanded to include fish farm ponds in the edible landscape.
Building a New Vision. A Garden City and Urban Farming
2017-07-14
Building a New Vision. A Garden City and Urban Farming
文章標籤:
By Chiu,Ying-hao
“Urban farming” has become a platform for social network groups. It offers positive sustainability and LOHAS as well as aspects of social culture, the opportunity to build neighborhood relationships, environmental education, and technology transfer. The production and distribution of urban farming projects has become an important link between spatial strategic planning and urban industry policy. We need to give serious consideration to the reshaping of the metropolitan environment and devise spatial policies and means of use that match an ideal life style that will allow the development of a better collective consciousness. We propose that the integration of farming into daily urban life should start from the community to create a bottom up initiation mechanism to rebuild the environment. We need new consumption manners, and to re-build and reactivate the social network relationship to expand the urban metropolis and form synergy. These are many different ways in which this new vision of a garden city may be realized.
Urban Agricultural Fun at Taipei Expo
2017-07-13
Urban Agricultural Fun at Taipei Expo
文章標籤:
By Liu,Wei-ting/TIER
To promote exceptional Taiwan agricultural products and increase the revenue of farms in Taipei the City Government actively promotes Farmers’ Market events at the Taipei Expo venue. This provides an excellent sales platform for featured agricultural products produced by small farmers around Taiwan. At the same time, this also provides an ideal site for recreational shopping. In addition to the sale products, education in agricultural practice is important. The “Small Garden Educational Project” is a call to schools and community colleges in 12 districts to participate in the fun of farming. This combines education and life experience to further realize this new vision of a garden city.
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