臺北產經資訊網

By Chen, Kung/Professor, Department of Computer Science, National Chengchi University
Blockchain technology shares some of the features of decentralization and unmanipulated data, and has gradually become a new platform technology. If we observe its development trend such as the Smart Contract applications, we can tell from its industrial scope and find it is quite pervasive. It can improve the existing business procedure, and give support to develop a new business model. However, the Enterprise Blockchain allows the enterprise to use the consensus accounting system applied to high efficiency, privacy protection for transactional data through membership identification and authorized management. These applications have accordingly become a focal point.

By Cori Shieh/Secretary General, Taiwan Association for Virtual and Augmented Reality
Discovering the huge business opportunity in the AR/VR market, a number of large international software or hardware manufacturers have been attracted to enter into the market to develop and invest related devices and content. It can improve the existing product requirements specifications, and there is more room for creating new applications. On top of that, the end equipment for production capacity is also available. It is estimated that it can create a new business model through a whole-new interactive experience. Facing the fast development of industrial marketization and industrial scale-up, the author suggests that the government should start from a few base points. Build the industrial cluster of the ecology vertically, create a domestic demand in the market, and establish the test areas and domains to verify the business model for the services, as well as incorporate the local culture and historical experience.

By Chen,Lieu-hen/Associate Professor, CSIE, National Chi Nan University
Since the advent of Big Data, in-depth learning has become the new emerging trend, with many developed countries and large technology manufacturers successively engaging in the artificial intelligence (AI) research, looking into medical treatment, finances, and industrial manufacturing, or other aspects of living. The derivative commercial applications now spread across the Unmanned Aerial Vehicle (UAV), robots, self-driving cars, and image recognition. Apparently, the AI revolutionary influence has gradually changed the way it looks on technology applications and has subverted it entirely. However, many international cities promote smart city plans. They are dedicated to applying AI smart applications on public security, traffic management, anti-disaster and disaster rescue, tourist guides, and city resource optimization.

By Huang Nuan-yun/TIER
According to the statistics collected by Garmin, Taipei had invested about 1.11 trillion NTD in the scale of the sports industry in 2015. Among all sports, business opportunities for the road running have already created an amount that exceeds 16 billion NTD each year. Recently, the road-running event engages more people to join in, and there is a diversity of road running events featuring all kinds of topics. If further estimates are applied to evaluate the economic output value for the tournament event, there will be a great demand for potential opportunities generated by the participation fees, traffic and accommodations and peripheral equipment and products. Indirectly, it motivates the people who are willing to engage in the sports and recreation industry to invest in its related industry. The current session has introduced two cases with the brand subsidy known as the “Project of Subsidies and Incentives for Industrial Development in Taipei City,” respectively. They are the “SURPERACE athlete from the deserts” built by the expert in desert races Kevin Lin, and the “RunBase” with subsidy for start-ups, which are the best supply stations for runners to get energized.

By Huang Nuan-yun/TIER
There is a great demand for each tournament held in Universiade Taipei 2017 so the government has actively invited and gathered enterprises to make use of the diffusion effects of the brand for the “Universiade Taipei 2017” in a collective way. The enterprises were invited to create added value for the business and culture, and expand their business territory in the global market. There are four levels of plans on how the enterprises to join the event concerning the way of cooperation and participation by the sponsors. It offers the brand image of differentiation, public relations network, marketing advantage, promotional resources and other exclusive rights and feedback based on the scale of cooperation. Until the expiry date by end of May, the total value of sponsorship will exceed 1.3 billion NTD. With all the great support from the enterprises, the government will create the most amazing Universiade Taipei ever.

By Huang Nuan-yun/TIER
To welcome the Universiade Taipei 2017, the construction of all kinds of international professional stadiums built for the tournament has now been now completed in consecutive order. Candidates from every country are allowed to relax before they make a mark on their performance in each well-established, professional stadium. On the other hand, the Taipei city government hoped to engage all people to join the event so it holds the marketing campaigns and creates promotions for Universiade Taipei 2017 via TV channels, print media, networks and outdoors media in addition to holding international and national sports events. Thereby, it creates a healthy and energetic city for sport and living for people in the Taipei city to cheer up teams for the Universiade Taipei 2017!

By Huang Nuan-yun/TIER
Sports marketing means to focus on a target group in a specific location and do the focused marketing for a while. Most of the marketing is implemented using placement marketing. With a small amount of investments on the costs and expenses, it can create a huge amount of economic benefits. Therefore, cities or countries around the world are actively fighting for the right to host the sports tournament, thereby a good image for the cities or the countries. Nevertheless, the newly built sports facilities can be used as assets for sustainable preservation, which can also create job opportunities for peripheral industries. It can also increase the knowledge and skills for preparing the tournament. Obviously, the benefits created by this large tournament help to boost the growth of sports-related industries, and create another motivation wave for the cities or the countries to grow.

By Yeh,Shao-wei/Chen,Mei-yen
To welcome Universiade Taipei 2017, the Taipei city government as the host city, has been working on some software and hardware construction projects, offers training for recruiting volunteers and runs campaigns for sponsorship and sports marketing. All activities are now in place in consecutive order. However, after the event tournament is held, the government should think more actively about how to attract more attention from foreign tourists by introducing humanistic features at the local markets and thus it can engage people to play sports by improving their habits, which in the end can boost economic growth. Consequently, it is thus suggested that the future development strategy of the sport industry can start from building basic data for the industry, industry clusters and horizontal alliances, and big data integration in hopes that such an action can build a sport-friendly environment, and increase the percentage of people who wish to play sports. It helps the sports industry to inject new vitality.

By Hsu,Cheng-Hsien
According to an estimate made by the international investigation agency, it is estimated that the growth rate of output value in the global sports industry will exceed 6% in the next 3 years. It shows that global sports industry not only has great opportunities, but also has strong potentials for growth. As for the overall planning on the strategy of the sports industry, the diffusion effect of the economics of sports should also be considered to run a careful estimation in addition to the promotion and development of the sports culture. Therefore, if we look at the current situation in the development of the national sports industry, it is suggested that the government agencies can start to do it from the policy planning of the sports industry. Experts from the industry, government, or academic circles in Taiwan were invited to join the event. In the meantime, the software and hardware facilities for infrastructure should perfectly fit in its relevant equipment. Interaction and exchange platforms should be made available at every international sports institute or organization so that it can help to boost visibility. The sports culture can start taking root in the basic education system.

By Feng,Ling-hui/TIER
Institute of Urban Strategies, the Mori Memorial Foundation, has just announced its latest report on Global Power City Index in October 2016. Results showed that Taipei City was ranked # 33 in the 42 cities ranking around the world. Exceeding Bangkok, Fukuoka, Jakarta, and other Asian cities, Taipei City received a total score of up to 20.4 points, which shows that its economy, R&D, natural environment and traffic accessibility have all made tremendous progress. Within these evaluated items, the natural environment has made the most progress. If looking at it from the group’s perspective, the Taipei City has a superior rank in the evaluation of managers and tourists compared to last year’s evaluation. As for the evaluation on the researchers, it shows an average rank. Taipei City must take further control over the city’s advantages and disadvantages in addition to its distinctive quality and continue to explore those concepts with high performance and to create a brand strategy that can represent this city.